Portfolio

Matt Gosline

Product Designer

mgosline@gmail.com

Case Study

Designing & building a new vision for how owners sell their homes on Aalto

Overview

My Role

Lead Designer

Timeframe

5 Months

Contribution

Strategy, Research, UX, Visuals

Overview

What's Aalto?

Aalto is a real estate marketplace where buyers and sellers can connect directly to make a home sale online without the headaches associated with the traditional process.

What was this project goal?

Our first version of the product had achieved one of our initial goals of allowing home buyers & sellers to communicate directly. but it wasn't solving the most important goal, helping customers conclude a sale. So we sought a new strategy to better align our product with the selling goals of our users and the b innovative in that it allowed buyers and sellers to communicate directly. Working alongside my PM counterpart, we pitched the idea to leadership and the larger company. Buy-in came swiftly and from there I crafted the full strategy, all of the UX and finally the hi-fidelity mocks for engineering.

How did you contribute to the project?

After accumulating six months worth of insights from user interviews, I put together a concept for how we might simplify our product experience. Working alongside my PM counterpart, we pitched the idea to leadership and the larger company. Buy-in came swiftly and from there I crafted the full strategy, all of the UX and finally the hi-fidelity mocks for engineering.

The Issue

Sellers were listing their homes on Aalto in large numbers but rarely coming back to the platform. We wanted to understand why and what could be done.

Understanding the problem

The solution started with users

For months prior to the start of the project, my team had been interviewing Sellers with homes listed on Aalto. The qualitative data we gathered during these interview sessions was overlayed with additional data to give us a clear understanding of where the current product was excelling and failing.